BTL SERVICES

"BTL", or "Below The Line", suggests that the advertising is going to target a specific group of potential consumers. BTL advertising agencies will be hired to help companies to develop ads and promotion strategies in a creative way, directed to certain groups of people, using tools like direct emailing, or direct product demonstrations for a specific group of people, like giving away vitamin samples at the door of a famous gym.

It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.