Digital out-of-home (DOOH) | noun | any digital advertising that is found outside the home, in a public environment. Outdoor advertising is a channel that has existed for centuries. Long before digital took the reigns, advertisers took their messages to the streets.
The offline advertising industry, however, is slowly but steadily catching up and getting on board with technological innovation, introducing technologies like geofencing and beacons to offer tracking and personalization that were deemed impossible in years past. The domination of online media spend could be about to change thanks to a new take on an old classic: digital out-of-home (DOOH).